Let’s take it from the beginning… Most company owners and web-master’s who’re new to Internet marketing ask this basic question, what is seo? and how to rank a website on Google? Put in very simple words, search engine optimization (SEO), also known to as Search engine marketing (SEM) is the procedure of optimizing your website for obtaining the top ranking positions in search engines like Google, Yahoo! and Bing etc.

Why SEO is important?

Search Engine OptimizationSearch engines are a major source to get visitors to your website – that is, if you have the perfect content material. If prospective customers does not find places, addresses or telephone numbers of your company with convenience, your organization misses out on prospective business. People today who surf the online almost usually search for information and facts they require. If your website offers that but it does not appear when they search for it, then your website is worthless. SEO can makes your website much more visible to internet users. SEO is like promotion in the search engines. It is a good way to inform people who use search engines. Profitable internet marketing is a result of utilizing established tactics, and applying them on a reliable base. It doesn’t occur immediately, and it doesn’t happen naturally. You have to work hard at it each and every day, and make confident that the techniques you utilization are the best ones possible for your organization.

SEO has two main elements, On Page SEO and off page SEO.

What is on page SEO?

On Page SEO relates to configurations you will implement on the website so that it is optimized for search engines. The most important On-Page SEO Checklist:

  • Optimized meta titles and meta descriptions
  • Always start with keyword selection, research and testing
  • User friendly navigation (breadcrumbs, user sitemaps)
  • Optimized inner links
  • Text Format (use of Heading1,Heading2,bold, Italic etc)
  • Image optimisation (image size, suitable image names, use of ALT (Alternative)tags)
  • User friendly 404 pages
  • Quickly loading pages
  • Proper URL Structures
  • Keyword density
  • Usability and accessibility
  • Internal linking strategy
  • Track target keywords
  • Google Authorship verification for all webpages
  • High quality fresh content material (This is always the most significant SEO element!)
  • Outside links (no damaged links or links to ‘bad’ sites)

what is Off Page SEO

Off page SEO relates to tactics that can be applied to enhance the ranking of a website in the SERPs (Search engine ranking positions). Many people relate off-page SEO with link building but it is not only that. Normally, off Page SEO has to do with marketing strategies. Compared with On-page SEO, off-page SEO relates to actions external the boundaries of the website. The most significant are:

  1. Link Building
  2. Social Media
  3. Social bookmarking
  4. directory submissions
  5. Blogs commenting
  6. Web 2.0
  7. Article postings

The reason why Off-Page SEO is important?

Search engines are trying for many years to obtain a method to returning the best results to the user. For doing that, they get into consideration the on-site SEO aspects (defined above), some other high quality aspects and off-page SEO.

What are the advantages of “off-site SEO” to website owners?

A profitable off-site SEO tactic will produce the following advantages to website owners:

  • Increase higher rankings in search engines.
  • Increase Google Pagerank
  • greater exposure

As marketing specialist we keep in mind all factors of web/online marketing for your website which includes SEO services in Lahore, pay per click (PPC) spending, your return on investment (ROI) and the performance of your entire web marketing plan.

Avoid spammy SEO techniques such as:

  • Hidden text on website
  • URL variants of the same webpages
  • Off site images and content on site
  • Keyword repetition
  • Hidden links
  • Cloaking
  • Duplicate meta title tags
  • Duplicate content


Off-page SEO and on-site SEO is important get top ranking in search engines. If you want your SEO strategies to be productive you have to do both. When considering about link building don’t take the simple way, but attempt to get links from hard-to-get sites. The more challenging is to get a link, the more importance it has.

Previously you could simply get hundreds and hundreds of backlinks and rank higher but these days you have to get quality do-follow backlinks. My suggestions is to ignore link building all together and put all your attempts in creating a great website, enhance it properly and every little thing else will follow.